who we are
brand will be managed globally by TopStar,
a co-venture between
Star Fruits (France)
Two leading family businesses working together in fruit variety development, created specifically to bring Soluna™ to market.
TopStar also works hand in hand with Australian license holder Fruit West and marketers WA Farm Direct to ensure a coherent global strategy for the development and commercialization of the Soluna™ brand. Read on to learn all about us.
How we work
We are building this brand together for the benefit of all. We select partners and structure our business operations to reflect our commitment to responsible business practices, fairness and transparency.
Building a sustainable business model
This engagement positions the brand for sustained growth.
It is important for us that all stakeholders integrate corporate social responsibility into their own businesses. All Soluna™ stakeholders will adhere to our corporate social responsibility policy which focuses on fair labour practices and upliftment of workers and the immediate community, and environmental protection (including conservation of natural resources).
- As licensors, we work to increase value for all the companies/stakeholders in the chain so that all earn a profit while acting responsibly toward the planet, its people and the communities we operate in
- Our commercial activities are rooted in the principles of fairness and responsibility
- We are creating a sustainable model that ensures value is distributed equitably, generating positive impacts from our activities at the community level.
- We focus on a consistently high-quality product to meet the demands of the market. To do this, we will:
- Set quality specifications for the apples and manage them to ensure strict adherence to these specifications for any apples sold under the Soluna™ name
- Carry out inspections to ensure all packhouses adhere to the quality specifications
- Conduct research to support our producers and partners where needed
- We will develop and share best practices to support our Corporate Social Responsibility commitments
- We will pool investments & resources for technical development and marketing plans
To create and bring to market a new apple brand that will grow the category and support its global production around the world.
We strive to be innovators in fruit production, distribution and marketing in order to leave the world in a better place than we found it.
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